BRIGHTWAter
at home care
This tongue-in-cheek concept pays homage to the hard work and dedication of older Western Australians, highlighting the thousands of hours they’ve devoted to menial household tasks—equating to around 8 years or 10% of their lifetime.
Through quirky storytelling and engaging retro-styled visuals, Let Us Get the Next One sheds light on the often-overlooked efforts of older adults – challenging the stigma sometimes attached to accessing aged care services.
Concepts
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Strategy
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Digital
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Account Management
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Concepts // Strategy // Digital // Account Management // Production //
