Financial Wellbeing Collective
The Financial Wellbeing Collective (FWC) was established as a partnership of not-for-profit community services organisations and local government, committed to working together to provide an ecosystem of integrated and person-centred services to reduce the drivers and impacts of financial hardship in the WA community. Wildlings was tasked with renaming and developing a new brand identity for the organisation that felt like an evolution of its previous identity as opposed to a revolution, in addition to redeveloping FWC’s brand positioning, tone of voice and supporting campaign assets.
