RAw
Hire
In Vehicle Monitoring Systems (IVMS) is fitted to every Raw Hire fleet vehicle, allowing Head Office to know a vehicle’s exact location, and driving activity, at any given moment. To demonstrate IVMS in action, we released a fleet of Raw Hire vehicles across the pages of Business News and The West Australian, each one giving a live update about the specific environment in which it found itself. We worked with the publications’ editorial staff ahead of placement; allowing us to quickly develop our ads based around the photographs and stories in the proposed page layouts.
